Product and Sales Promotions

For most customers, there’s nothing more exciting than a sale.  A well executed promotion will land new customers and get more dollar volume from your existing base.  But how do you keep the “sales “ price from becoming the “everyday” price?  How do you justify the loss of gross margin?  What should you promote and to whom?

We have answers to these questions and to the biggest one of all: how to make sales promotions a profitable way to build your business month-in and month-out.

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